Work with Nick
Growth Creates Resistance
After over 20 years spent growing firms from startup all the way to $200M+, I’ve seen countless times in countless ways how growth creates resistance within a venture in the same way that your houseplant, left too long in the same pot, will begin to get rootbound and will eventually die.
Resistance can look like:
Misalignment between stakeholders, where you as the founder feel caught between pleasing one stakeholder and displeasing another
Losing market share despite doing everything you’ve always done… and finding your team unable to come to the table with solutions that actually work
Persistent team conflict, and a culture where decisive and collaborative leadership doesn’t happen
Uncertainty about how to move given all the changes in the market and the industry, and so your team is hesitant to do anything
These are all deep root problems.
And like your dying houseplant, you can’t just snip a few leaves off add some fertilizer, give your team a directive or two, and solve the problem. Your venture needs a new container entirely — one that’s expansive enough for the next stage of growth you’re now ready for.
This is why quick fixes within the current culture you’ve built like rebrands, switching to a new CRM/system, acquiring yet another company, or raising your prices without repositioning your offering just aren’t working as well as they used to. And no matter how many times you ask Claude for the best solution, you continue to face the same wall over and over again.
Unfortunately, Most Strategy is Backwards
Most strategic growth consulting is backwards; if you even get strategy at all. Solutions are decided on long before any diagnostic is done, dictated by what the consultant or agency wants to sell you. And if you and your team hasn’t yet faced the pain of following this advice, you’ll let them do it, only to find your firm hundreds of thousands of dollars poorer and no closer to solving any of the problems keeping you stuck.
The alternative is agency-style or “implementer”-style strategy theater where you go away for a few days come up with big lists of ideas that you plug into some proprietary software, that felt right in the moment but crash on the rocks of the real life of your business.
My Breakthrough RootWork Program Starts From the Ground Up and Moves Fast
Because Growth gets knotted and resistant in repeatable ways, particularly in our trustbroken economic context, we don’t start with solutions, even though we’ve likely solved problems very similar to what you’re facing.
Instead, we evaluate and look for resistance, waste, and opportunity across six trust factors—Community, Positioning, Value Creation, Culture, Org Design, and Point of View—and 84 trust nodes to surface and begin the work on the “Next Best Action” pulled from the authentic energy and unique advantages embedded in your firm in a 25-day program called RootWork.
Chances are, you probably have one strand that already feels the pain. Perhaps your Positioning
feels like the issue, or you’ve got to integrate a new acquisition and your Org Design needs to flex. Or maybe the market has shifted and your offering needs to be spruced up.
When we work together, we’ll start with curiosity, seeing those initial frayed strands as a part of a growth-limiting knot, allowing us to look beneath the surface with precision and curiosity.
Over 25 days with your team in a highly structured yet insightful process, we’ll reveal the systemic effects in your venture that are accelerating and resisting growth.
This intensive then kickstarts your work in one or more of the six trust factors, while also establishing how the other five interact to set the stage for the kind of incredible results you know is possible, like our successful clients have already seen:
A $70M Wealth Management Firm grew through five M&A integrations in two years under our guidance, all while repositioning them to launch a billion dollar Family Office.
After a failed launch, with our help an $8.5 million dollar Software Firm repositioned their offer to address AI disruption, raised their prices 60%, and dramatically improved their inbound sales opportunities.
With our help, a Regional Insurance Firm streamlined their marketing overhead, shifted to local and regional positioning, and saw YoY revenue increases 3 years in a row.
A Community Development Org supporting families with intellectually or developmentally disabled family members, launched a $12M funding campaign and opened a beautiful new facility with 10x the program space compared to their previous location, thanks to the positioning work we did with them.
Get Started
CultureCraft® only takes on clients that have explored and abandoned quick
fixes, and are ready to address the system that is producing resistance. The goal isn’t to overhaul your venture, but to find where the least amount of effort can produce the most positive action.
Once you accept you can’t “fix” a resistant system, you can replace it, in small, focused, and strategically selective actions.
Want to find out if RootWork is right for you? Complete the application and I’ll personally follow-up with what I see and how we can help.
